The town is actually one main avenue where all the commercial and social activity takes place. It features handicrafts and grocery shops, small restaurants, basic services such as the bus station, bank and post office.

In the area called "Zona Maya" and in the small neighboring towns, the local Maya townsfolk still maintain their ancient language and customs; most continue to live in traditional thatched-roof palapas. Their main economic activities are fishing, palapa building and the creation of handicrafts and rustic furniture, among others.

Many others work in the eco-tourism projects of sustainable development what it benefit economic, social and cultural progress of several Mayan communities.

Tulúm have a diversity cultural extensive, integrated by Mayan, Mexican, foreign and tourists, the community participates altogether in the cultural, educative and social events that success during the year in this beautiful City, for example: